Wednesday, December 9, 2009
Univision Interactive Media Launches New Cooking Vertical Site
“This is a truly comprehensive new product, including seamless integration between online and mobile platforms, interactive tools, and a terrific user-generated content experience,” said Kevin Conroy, president of Univision Interactive Media, Inc. “This is a great example of the new model for our sites, and reflects our ongoing commitment to delivering to U.S. Hispanics the best possible interactive experiences and content, not found anywhere else.”
The “Cocina” vertical site provides a rich platform for users to publish their own recipes and share them with the larger Hispanic community. The online website features:
Hundreds of delicious recipes from around the world. Plus, users can add their own recipes and photos to their “Mi Cocina” (My Kitchen), and send recipes and ingredient lists directly to their mobile phones.
Users can personalize their experience by sharing, rating and commenting on recipes, and bookmarking their favorites from other users to their “Mis Favoritas” (My Favorites) recipe section.
Exclusive video and cooking tips from celebrity chefs from popular Univision, TeleFutura, and Galavisión shows, including “Despierta América” (Wake-Up America), “¡Qué Sabor!” (Such Flavor) and “Delicioso” (Delicious), among others.
A completely revamped design with easy navigation and stunning photos.
A recipe search tool allows users to browse by meal, country, ingredient and more.
From the mobile website, users can view their “Mi Cocina” section, rate recipes and add to their recipe favorites list.
A dynamic “Cocina” widget will soon be featured, which users will be able to embed on their blogs and social networking profiles across the Internet. Users will also be able to create personalized widgets using their recipe uploads and bookmarked favorites, as well as view recipe sections from other users.
As the first “Cocina” advertiser across online and mobile, General Mills Inc. will have exclusive sponsorship of the “Cocina” widget and is sponsoring key areas of the site, including the recipe section. General Mills has category exclusivity within Baking, Snacks, Yogurt, Soups, Meal Planning Alternatives and Breakfast Cereals.
Nearly 12 million U.S. Hispanics live in a household that spends $100+ on groceries in a week, that’s 54 percent of all online Hispanics age 18 and older. With more than 11 million U.S. Hispanics reporting that they really enjoy cooking and trying new recipes, the “Cocina” vertical site is serving this audience with culturally relevant offerings they can use on a daily basis.
Simmons NCS/NHCS Summer 2009 Full Year, Population A18+ (July 08-Sept. 09); “Online” defined as online computer services do you use - yes. “Enjoy cooking” and “try new recipe” statements based on any agree.
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
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