Monday, December 14, 2009
Univision Interactive Media Launches Re-Designed Mobile Website
“Our new Univision.com mobile website offers great new functionality and enhanced content that is much more aligned with our online site. This re-design reflects our increased focus on the mobile market and our continued commitment to providing the best experience, content and information to our audience across all platforms and devices,” said Kevin Conroy, president of Univision Interactive Media, Inc. “This is another great addition to our suite of relevant and compelling mobile products for our highly engaged U.S. Hispanic mobile audience.”
Developed in collaboration with Quattro Wireless, the leading premium mobile ad network, the revamped mobile website offers new products and enhanced content that create a personalized mobile experience for users to access their favorite news, sports, entertainment and local information anytime, anywhere. In addition, users can customize their horoscopes, weather alerts, movie show times and downloads.
The mobile website is a powerful vehicle that continues to engage millions of U.S. Hispanics. Since its launch in 2005, it has seen tremendous growth and is currently reaching more than one million unique users with over 20 million pages and more than five million visits on average per month. 1
This re-design will make advertising more effective by creating richer contextual experiences across all channels and sub channels, whether as part of an integrated interactive or offline media initiative, or as a stand-alone mobile effort. Mobile website advertising represents a fast growing segment of the interactive market, yielding campaigns with strong performance and proving to be an effective way to reach engaged users and drive response.
In addition to this robust mobile website, Univision Móvil engages mobile users with a comprehensive network of offerings including Smartphone applications, downloadable content, messaging programs and exclusive integrations with some of the highest-rated Univision television shows and special events.
U.S. Hispanic cell phone penetration is growing at a rate over twice as fast as non-Hispanics (26 percent among Hispanics vs. 12 percent among non-Hispanics from 2008 to 2009). 2
1 Quattro Wireless, Q3 2009
2 Simmons NCS/NHCS, Spring 2008 (Apr07-June08) & 2009 (Apr08-June09), Population A18+
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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