Friday, December 4, 2009
Univision Gives Real-Time Control to Hispanic Advertisers
The network will give companies targeting Hispanic audiences the ability to control their campaigns and monitor their earnings in real time, writes MediaBuyerPlanner. The Univision Partner Group is working with Adify, Quattro Wireless and AdReady to help deliver ads across the network. Publishing partners will have complete control over which ads run on their sites, and the sites in the ad network will potentially have access to smaller, local advertisers via AdReady’s new, self-service platform.
The ad network from Univision complements similar initiatives launched recently by Yahoo and the Orange Advertising Network to target this demographic. Last month Yahoo introduced a Spanish-language mobile homepage, Mobile en Español, available on more than 1,900 mobile device models. In addition to mobile search, Spanish US and global news, email and social networking connections, it also provides marketers with "a variety of mobile advertising opportunities and formats."
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