Wednesday, December 9, 2009

Tribune Launches Multiplatform Hispanic Ad Play

Tribune Co. launched an initiative Monday intended to connect advertisers with Hispanic consumers through its newspapers, broadcast stations, online, mobile devices, events and out-of-home advertising.

Tribune Hispanic is a "cross-platform national media solutions group," the Chicago-based media giant said in its announcement.

Tribune said it already reaches 1.7 million Hispanic consumers every week through its Spanish-language print and online properties: the daily Hoy in Chicago; its weeklies Hoy Los Angeles, El Sentinel Orlando and El Sentinel South Florida, plus weekend home-delivered El Fin de Semana TMC-like products in Chicago and L.A.

As part of the Tribune Hispanic initiative, these papers will rebrand their entertainment sections as "ViveloHoy," the name of Hoy's Web site.

"More than ever, national advertisers require innovative, consistent and engaging solutions to reach this unique consumer group," Hoy Chicago General Manager John Trainor said in a statement. "Our increased level of collaboration will shortly translate into more meaningful, efficient and consistent solutions our national advertisers can tap into."

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