Thursday, December 3, 2009

Terra launches EZTarget Media, its ad network for the USA and Latin America

New York, November 4th, 2008 – Terra (www.terra.com), the largest Internet company in Latin America, launches EZTargetMedia, its new business line in the region and in USA. EZTarget Media is born already as the largest Ad Network - network of alliances with media companies that offers advertisers, publishers and end users a new experience in the consumption of online publicity – from the Hispanic market in the USA to Latin America, with a reach of approximately 30 million users, according to data from comScore.

EZTargetMedia will allow Terra to promote its own brands and leverage its expertise in online publicity in the Hispanic US and Latin America to support publishers and advertisers. The launch of the new business line is marked by an alliance with Spanish media group Prisa, allowing Terra to negotiate exclusively in the USA and Latin America the Internet traffic of the group's assets, including the online version of the El País newspaper.

“EZTarget Media offers Terra the possibility of expanding its reach in the Latin segment of the USA and all of Latin America by delivering relevant publicity to users and ensuring effective results to advertisers", said Riza Soares, director of Ad Network for Terra Latin America and USA.

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