Friday, December 4, 2009

Some Dallas Editors Will Report to Ad Sales

Some editors at The Dallas Morning News have started reporting directly to executives outside the newsroom who oversee advertising sales, under a restructuring that overturns longstanding traditions in American newspapers aimed at shielding news judgments from business concerns.

A memo sent to employees on Wednesday explains the creation of new positions with the title of general manager, each responsible for ad sales in particular parts of the paper. “In the sports and entertainment segments, the senior news editors will report directly to the G.M. while retaining a strong reporting relationship to the editor and managing editor,” the memo said.

In an interview, Bob Mong, the editor of The Morning News, stressed that no other parts of the paper would report to people outside the newsroom, though advertising managers had been assigned to work with several other areas, like health, education, travel and real estate. Asked if there were plans to apply the structure in sports and entertainment to other parts of the paper, he said, “not at this time.”

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