Friday, December 11, 2009

Atlanta Latino and impreMedia Create Strategic Alliance

ATLANTA, Dec. 10 /PRNewswire/ -- ImpreMedia, the No. 1 U.S. online and print Hispanic news and information company in the United States, and Atlanta Latino Inc., a multiplatform Hispanic media company in Georgia, are joining forces in a new strategic alliance agreement.

Under the new partnership, the two companies will share their content via print, online, TV and mobile platforms. This alliance will allow impreMedia to expand its footprint into Georgia, an important market for national advertisers.

"ImpreMedia is extremely pleased to team up with Atlanta Latino in a growing market such as Atlanta, Ga.," says Arturo Duran, CEO of impreMedia Digital. "ImpreMedia has been interested in expanding to the Southeast for some time now and we couldn't be more pleased with the partner we've found in Atlanta Latino."

Georgia currently has the ninth largest Hispanic population in the country and Atlanta is experiencing a fast growth in the Hispanic segment. Since 1999, Atlanta Latino has been a pioneer of multiplatform media for Hispanics in this promising market.

"We are extremely pleased to form this alliance with a pioneer that truly understands the Hispanic market and is committed to the highest quality journalism in all forms of media," said Judith Martinez, publisher and editor in chief of Atlanta Latino.

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