Tuesday, December 1, 2009

The Associated Press and impreMedia Team Up To Deliver impreMedia’s Industry-leading Hispanic News Content over Mobile Devices via AP Mobile

NEW YORK--(BUSINESS WIRE)--The Associated Press and impreMedia (www.impremedia.com), the leading Hispanic multi-platform news and information company in the U.S., announced today an agreement to distribute impreMedia’s Spanish-language content over its award-winning multimedia news portal, AP Mobile (www.apnews.com), featuring stories from more than 1,000 local news providers across the country. ImpreMedia content will be featured on the “AP Mobile Noticías en Español” channel, which is available to consumers in the United States who want their international, national and high-level local news in Spanish.

Through this content distribution deal, AP Mobile's customers will now be able to access impreMedia's award-winning Spanish-language content as it relates to their geographical area. Customers can now receive content anytime and anywhere from impreMedia’s network including El Diario/La Prensa in New York, La Raza in Chicago and La Opinion in Los Angeles.

AP Mobile is a mobile application designed specifically for market-leading smartphones. First-time users configure their location settings to receive local news content. Users can also customize homepage categories, use content ratings, share and save articles on their mobile devices as well as choose their language preference.

“This exciting new development is consistent with our strategy to extend our journalism over the media platform of the customer’s choice,” said John Paton, Chairman and Chief Executive Office of impreMedia.

"The popularity, compatibility, and ease of use of AP Mobile's application have made it a favorite news reader in both Spanish and English,” said Arturo Duran, CEO of impreMedia Digital.

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