Friday, November 13, 2009

Utilísima Arrives in the United States: A New TV Programming Option for the Hispanic Woman

MIAMI--(BUSINESS WIRE)--Utilísima, the cable television signal created specially for women and enjoying great success throughout Latin America, arrives in the United States. With an audience that exceeds 21 million homes in Latin America, Utilísima offers 24 hours of programming, focusing on the feminine market. The signal is already available to Hispanic women in the United States since it has just been included among the DISH Network channels.

Utilísima gathers in one single signal all the topics of interest to Latina women, including original content with more than 1,000 hours of programming. The programs are hosted by well-known Latin American presenters and international talent from Argentina, Puerto Rico, Colombia, Mexico, Venezuela, and Cuba, with specialists from the entire continent to be added over the next few months.

Created in Argentina more than a decade ago, Utilísima was the first signal with a 24-hour offering, dedicated to women’s topics. Part of the Fox International Channels group since 2007, Utilísima has registered a rapid and constant distribution growth in Latin America, Canada, Spain, New Zealand, and Australia and is now being delivered to Hispanic television audiences in the United States.

“We trust that Utilísima will have great success within the Spanish-speaking audience in the United States due to the variety of programming that includes all the topics that interest women, from decoration, cooking, beauty, health, and crafts to the latest trends for the adolescent public. All the genres within one single channel, 24 hours, every day,” commented Carlos Martinez, Executive VP and Managing Director of Fox Latin American Channels.

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