Monday, November 30, 2009
Univision launches new digital ad and publisher network
Said Kevin Conroy, president of Univision Interactive Media: “By developing a network with such broad reach, we are meeting the needs of our publishers and advertisers in a way that has not been done before in this category.”
Univision Partner Group publishers include leading Spanish-language websites in the U.S., Latin American and Spain that effectively reach U.S. Hispanics. Univision Partner Group enables publishers to maintain control of the campaigns on their websites and monitor their earnings in real time. Publisher content ranges across several categories, including entertainment, news, sports, business & finance, parenting, home & garden, education, music, video and health. Top UPG publishers currently include Caracol Televisión (www.caracoltv.com - entertainment), Revista Caras (www.caras.com.ar - entertainment), Perfil.com (www.perfil.com - news) El Espectador (www.elespectador.com - news), TyC Sports (www.tycsports.com - sports) and Ambito Financiero (www.ambito.com - business & finance), among others.
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