Wednesday, November 11, 2009
Univision and Eventus Present 'La Embajada de la Republica Deportiva' (The Sports Republic's Embassy)
"This live event franchise is part of Univision's commitment to connect our viewers with marketers' brands in creative and new off-air platforms," says Ted Zagat, senior vice president, Franchise Development & Strategic Partnerships, Univision Communications Inc. "We are thrilled to partner with Eventus to deliver the excitement of the 'Republica Deportiva' experience to our loyal viewers in local markets for the first time."
"La Embajada de la Republica Deportiva" mobile experience will feature a state-of-the-art modular unit housing a replica of the highly recognizable sports bar-themed "Republica Deportiva" set, which will be used for periodic live broadcasts, video walls, and feature sports memorabilia from Hispanic athletes. Additionally, the mobile experience will feature an outdoor complex with highly interactive activities in soccer, baseball, boxing and basketball along with photo-taking opportunities, special celebrity appearances and autograph sessions, and of course the appearance of members of the beloved cast of "Republica Deportiva," including Fernando Fiore, Rosana Franco and Felix Fernandez, as well as the show's emblematic "Las Senadoras" (The Senators).
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