Wednesday, November 11, 2009

Univision and Eventus Present 'La Embajada de la Republica Deportiva' (The Sports Republic's Embassy)

MIAMI, Nov. 10 /PRNewswire/ -- Univision Communications Inc., the leading Spanish-language media company in the country, and Eventus, the leading full-service Hispanic experiential marketing, sports and entertainment company, announced today the development of a traveling experiential extension to Univision's flagship sports show "Republica Deportiva" (Sports Republic) with "La Embajada de la Republica Deportiva" (The Sports Republic's Embassy) mobile tour. For over a decade, "Republica Deportiva," with its unique and highly successful format, has been a highly rated program that features unparalleled coverage of U.S. Hispanics' favorite sports. The year-round "La Embajada de la Republica Deportiva" will take "Republica Deportiva's" high-energy content on the road to major Hispanic festivals, sporting events, and "hot spots" across top U.S. markets.

"This live event franchise is part of Univision's commitment to connect our viewers with marketers' brands in creative and new off-air platforms," says Ted Zagat, senior vice president, Franchise Development & Strategic Partnerships, Univision Communications Inc. "We are thrilled to partner with Eventus to deliver the excitement of the 'Republica Deportiva' experience to our loyal viewers in local markets for the first time."

"La Embajada de la Republica Deportiva" mobile experience will feature a state-of-the-art modular unit housing a replica of the highly recognizable sports bar-themed "Republica Deportiva" set, which will be used for periodic live broadcasts, video walls, and feature sports memorabilia from Hispanic athletes. Additionally, the mobile experience will feature an outdoor complex with highly interactive activities in soccer, baseball, boxing and basketball along with photo-taking opportunities, special celebrity appearances and autograph sessions, and of course the appearance of members of the beloved cast of "Republica Deportiva," including Fernando Fiore, Rosana Franco and Felix Fernandez, as well as the show's emblematic "Las Senadoras" (The Senators).

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