Friday, November 27, 2009

Quepasa Finally Poised to Profit? Growing Latin Social Networking Site Says 'Si'

When Quepasa.com re-launched 15 months ago as a full-fledged social networking platform, its Web traffic soared.

But the money didn't follow.

In June, the Nasdaq stock exchange informed Quepasa -- the world's largest Hispanic-oriented social networking site -- that it was falling short on the revenue requirements for listing on the Nasdaq composite index. Quepasa had little choice but to remove itself from the list.

But now, executives at Quepasa believe the site is poised for profits.

The basic premise behind the company's elaborate strategy is simple: tap into the human desires that cause us to show off, compete, trade tokens of affection, and, above all, flirt. To such an extent, of course, that users feel compelled to pay.

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