Tuesday, November 17, 2009

Mobile Classified Ad Service Fulfills Mexican-American Entrepreneur's Dream

SAN FRANCISCO, Nov. 16 /PRNewswire-HISPANIC PR WIRE/ -- When iPling Inc.'s Anunciate al Instante! (Instant Classifieds!) mobile-phone-based classified advertising service launches in Mexico City this month, it will be the culmination of a dream for Manuel Monroy, a Mexican entrepreneur working in Silicon Valley. Monroy's vision is to provide simple yet revolutionary tools wherever mobile technology can be leveraged to connect and empower people.

Monroy explains - "With the world in the midst of a mobile revolution, emerging markets remain wide open for creative localized solutions. When we saw decades of stagnation in Mexico's classified industry we had to step in. Our vision is for iPling to host the largest second-hand and personals marketplace in the country."

Anunciate al Instante! uses text messages; it's available to everyone with a mobile phone. Initially it will work on Telcel, Mexico's dominant carrier, but Monroy is also talking to other carriers. Using Anunciate al Instante! is as simple as texting. Use Short Code 99123 to post ads to sell, barter, or rent goods and services, as well as post jobs, events, and personals ads or manage your account. Browse listings by texting keywords and categories. Messages (anonymized for safety) cost MXN1.50 (US$0.11), compared to MXN100-MXN400 for newspaper classifieds.

Anunciate al Instante! improves upon traditional classified ads because it's available anytime, anywhere. Location-aware, it ranks information according to distance. For example, if you need a handyman in the neighborhood or want to buy a TV without having to pay shipping, Anunciate al Instante! instantly connects you with people nearby.

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