Monday, November 30, 2009

Mexico US Crossborder Internet Business Marketing

Shoppers will have the opportunity to visit : where they can link to the destination of their choice on the Texas map. Each destination site will then feature the participating city, shopping center or retailer. All participating advertiser logos and their offers will be featured on each appropriate site. The site will be live for 3 months October, November and December; but the offers will not be posted until after the bargain bags have been delivered.

De Shopping En Texas Web Banner Placement – A web banner will be posted on : (El Norte Newspaper’s website) for the same 3-month duration promoting the program and offering visitors a link to the De Shopping En Texas main website.

The “De Shopping En Texas” program will be promoted through a strategic print campaign that includes El Norte Newspaper’s “Texas y Turismo” supplement.

Texas y Turismo - a supplement of El Norte Newspaper (one of the largest newspapers in Mexico) is published weekly on Fridays with a circulation of 60,000 to key El Norte subscribers and a readership of a quarter of a million. This “must-see” publication features information on shopping, dining and hospitality in Texas.

The print campaign officially launched the program on October 23 rd with a front page cover and centerfold spread designed to promote the program and serve as a reminder about the delivery of the forthcoming bargain bags. Several full page ads will follow and be published prior to bargain bag delivery in order to promote the “De Shopping En Texas” program.

Fifty-three percent of El Norte’s subscribers said they always consult El Norte Newspaper as a guide before doing their shopping in the U.S. (El Norte Survey 2006)

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