Tuesday, November 3, 2009

Innovative Online Platform Opens Up to Serve as Bridge Between Attorneys and the Latino/Hispanic Community

Washington, DC (PRWEB) November 3, 2009 -- Lawz Marketing Services, Inc just opened an innovative bilingual online legal directory and resource platform that combines social/professional networking, lawyer referral exchange, community outreach and Hispanic marketing to connect Spanish speaking lawyers and law firms with Spanish speaking support to the US Latino community. The MyLatinoLawyer.com platform user-friendly, clear-cut design makes finding a Spanish-speaking lawyer fast and simple.

According to the Hispanic Pew Institute, the Latino population in the US accounts for more than 14% of the total population and it is projected to increase to 24% by the year 2050. According to comScore, a global leader in measuring the digital world and the preferred source of digital marketing intelligence, the US Latino online population reached a record 20.3 million in February 2009, an increase of 6% over the same period in 2008.

Despite figures above, many attorneys continue facing Hispanic marketing struggles; others give into the stereotype - which basically spreads the misconception that Latinos are not connected. Furthermore, the flood of "general market" online legal directories claiming to reach the Latino market makes choosing the right internet strategy even more difficult. As far as Hispanic Legal Marketing is concerned, online directories offer very little value to the Latino user and have very little focus says Hugo Lembert, VP of Marketing and Business Development for Lawz Marketing Services. It is virtually impossible to find a quality selection of experienced Bilingual Attorneys and Law firms.

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