Monday, November 2, 2009
The Hispanic Market Is Set to Soar
As a result, agencies that market to this segment are finding themselves in a strong position, armed with the skills and techniques to take on general assignments from big-name clients. Meanwhile, in a tight business environment, general agencies are starting to compete for work previously reserved for specialist shops.
Is an already competitive agency landscape set to become even more so?
"In the 2010 Census, we'll see confirmation of a shift from Hispanic consumers who are first generation, where Spanish is the dominant language, to second-generation, bilingual, bicultural consumers. It totally transforms how we market," says Cynthia McFarlane, chair of Publicis Groupe's Conill, a Latino agency. "These are consumers who are as influenced by American culture as the country of origin of their families. There is a new American culture forming, and these consumers are having a tremendous impact on mainstream America."
McDonald's, which sees higher brand loyalty among its Hispanic consumers, has added offerings like breakfast burritos to its national menu. In further evidence of the growing bilingual voice of Hispanic consumers, McDonald's runs ads with Spanish taglines in general-market media, and earlier this year used "Spanglish" in general-market advertising for the Quarter Pounder.
Read full article
According to Statista , between 2010 and 2014, overall expenditures among America’s top 500 advertisers only increased by 6 percent. Mean...
New York City: On June 7, 2016 PlanetM signed an exclusive three year agreement with Federation of International Masters Basket...
Univision and Time Warner Cable are partnering to launch a new video-on-demand service for Spanish-language content, called Lo Mejor On Dema...
BELLEVUE, WA - 3G Americas, a wireless industry trade association representing the GSM family of technologies including LTE, today announces...
Mar 20, 2009 Pluck, a subsidiary of Demand Media and a provider of social media capabilities to publishers, brands and retailers, announced...
Most marketers understand that America’s demographics are evolving rapidly, as the majority of growth and nearly 40% of the American popu...
MIAMI, Jan. 27 /PRNewswire-HISPANIC PR WIRE/ -- Batanga, Inc., the leading Hispanic-focused online media company based in Miami, Florida, to...
Latin America cloud analytics market report defines and segments the cloud analytics market in Latin America with analysis and forecast o...
For busy Web users who want to keep up with entertainment, style and shopping options, e-mails conveniently delivered to subscribers' in...
WASHINGTON, D.C. (May 17) -- Hispanics outpace other demographic groups as users of mobile phones and social media, according to a report re...
New York Time
Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo