Monday, November 9, 2009

Hispanic company makes news profitable

NEW YORK–If there was a way to monetize a butterfly's wings – or any other yet-to-be-considered profitable space – John Paton would probably figure it out.

Take phone calling cards, for example. Paton, the Glasgow-born, London, Ont.-raised former editor of the Toronto Sun, is now CEO of Brooklyn-based impreMedia.

In July, impreMedia was named the best and most influential Hispanic media company in the United States by Cambio 16, a leading Spanish magazine. Industry trade publication Editor & Publisher named Paton Publisher of the Year.

His audience is American Hispanics, whether they read El Mensajero, a 22-year-old Sunday paper in San Francisco, or El Diario La Prensa, the oldest Spanish-language newspaper in America, founded in 1913 in New York City, the second-largest Latino market in the U.S.

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