Monday, November 2, 2009
Guias Local, Inc. Announces the Beta Launch of their Bilingual U.S. Local Search GuiasLocal.com
GuiasLocal.com offers more than 20 million searchable businesses in both Spanish and English. GuiasLocal.com takes aim at local search with 200 cities, making it the largest bilingual non-yellow page in the U.S.
During the Beta, GuiasLocal.com will allow users to demo El Paso TX, testing both the reach and search accuracy of the search. GuiasLocal.com will continue its enhancements in a future version offering additional fields such as menus, pricing, handicap accessibility, kid friendly, services offered, and more.
GuiasLocal.com offers affordable advertising for businesses from free business submissions to ads throughout the GuiasLocal.com network. This will give small and large businesses the opportunity to reach Hispanics, a $575 billion market still in its infancy.
According to the Roslow Research Group, most of the U.S. Hispanic market with dual language abilities demonstrated better ad recall, persuasion and communication when the ads were in Spanish. There is definitely a fast-growing opportunity for search marketers with the U.S. Hispanic and Latin American markets. But to really capitalize on the potential of this market segment, search marketers will need to carefully plan a strategy that will help reach Latinos, and that takes into account the complexities of multiple languages, nationalities, cultures, gender and age demographics, and acculturation levels to the United States.
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