Monday, November 2, 2009

DISCOVERY EN ESPAÑOL DELIVERS BEST OCTOBER IN NETWORK HISTORY

MIAMI – November 2, 2009 – Entering the 4th quarter of 2009, Discovery en Español (DSCE) obtains its best October on record among: HHs, P2+, A/M/W 18-49, and A/M/W 18-34.

The network’s sustained growth placed it in the #2 slot behind Galavision among: HHs (tie with ESPN D) P2+, adults and women 18-49. Some of the key programs in prime time driving the double digit growth among adults 18-49 (Oct. 08 vs. Oct '09) include:

Pesadilla animal: Fridays @ 10pm, +50%*
Destruido en segundos: Saturdays @ 9-10pm, +163%
Hora Extraordinaria: Saturdays @10pm, +44%
A Prueba de Todo: Sundays @ 8pm +66% *
Discovery Presenta: Sundays (La Ciencia del Gol, Silencio En Juarez, Lluvia De Tornados) @ 9-11pm +37%

Below are the actual percentage increases year to year by viewing category within prime time (7-11pm) from Monday-Sunday (#s in the 000s) for the month of October.

Demo Change 08 vs. 09

HHs +66% 29 vs. 48
P2+ +51% 47 vs. 71
A18-49 +47% 32 vs. 47
M18-49 +55% 20 vs. 31
W18-49 +42% 12 vs. 17
A18-34 +29% 21 vs. 27
M18-34 +21% 14 vs. 17
W18-34 +43% 07 vs. 10

"With a strong all around performance year-to-date, 2009 is shaping up to be one of the most successful years for Discovery en Español,” said Luis Silberwasser, Senior Vice President and General Manager of Discovery Networks U.S. Hispanic Group.

Source: NHIH, Live+SD, as dated
*Programs began week of 10/5/09

About Discovery en Español
Discovery en Español is the Spanish-language voice of Discovery. It is the premiere network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit www.discoveryenespanol.com.

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