Monday, November 2, 2009

Despite Recession, Startup Hispanic Endeavors Grow

Tatiana Pages, a planner and one of five siblings from the Pages family that runs the Dominican Republic's top agency Pages BBDO, has opened her own New York agency along with Creative Director John Castrillion. The agency, Greencard Creative, is aimed at American Latinos.

Ms. Pages was at BBDO until early this year as a group planning director-Hispanic. She worked with U.S. and Latin American offices, and clients like Gallo and Campbell's, to identify U.S. Hispanic opportunities.

Coming from the media side, Halim Trujillo, who started Mindshare's multicultural unit after client-side jobs in Mexico, is opening Creacion, a Chicago agency looking for niches such as general-market agencies in need of Hispanic expertise and Mexican companies targeting the U.S. Hispanic market (creacionmarketing.com).

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