Thursday, November 26, 2009

Butterballs or Cheese Balls, an Online Barometer

If you are in Oregon this Thanksgiving, you stand a better than average chance of encountering Tofurkey. More people in New York are looking for caterers to prepare the holiday meal than anywhere else in the country. Live in the Southeast? Brace yourself for a big scoop of broccoli casserole.

And no matter where in the United States you are, don’t be surprised if the host molds refrigerated breadstick dough and bakes it into a cornucopia centerpiece. It is the break-out hit recipe of the season at Allrecipes.com, the nation’s largest cooking Web site.

Now that millions of cooks seek out recipes online, the culinary habits of a nation on its greatest food holiday can be codified and analyzed — a boon for marketers and trend watchers.

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