Friday, November 27, 2009

Ad Agencies Turn to New Media

The current economic climate has toppled many a titan, and the advertising industry is no exception.

In November, for instance, the legendary Cliff Freeman and Partners — creator of iconic campaigns such as "Where's the Beef " and "Pizza Pizza" — shuttered its shop.

But while the advertising industry as a whole has felt the hard knocks of the recession, studies indicate that the downturn has been slower to hit the Hispanic-owned agencies. And anecdotally, many of the shop owners themselves insist that the blow to the Hispanic segment of the industry hasn't been as severe. In fact, for at least a few Hispanic-owned shops, the year 2009 has been a time to thrive.

"It's been an excellent year for us," said Daisy Exposito-Ulla, owner of D Exposito & Partners. In the past year, Exposito-Ulla's four-year-old business has landed several major clients – such as Amway and a piece of the U.S. Census campaign – and doubled the size of the staff . "We've outgrown our office space,"Exposito-Ulla says. Similarly, Acento Advertising, a Hispanic-owned agency based in Los Angeles, doubled its full-time staff in two years, from 27 to 56. Revenues in 2009 are on track to be up 30 percent from the year before.

Read full

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Total Pageviews