Wednesday, November 4, 2009
7-Eleven to Launch One of the Nation`s Largest In-Store TV Networks
7-Eleven Inc., the world`s premier convenience retailer, has contracted with Digital Display Networks, Inc. to create one of the nation`s largest out-of-home digital networks in more than 6,200 7-Eleven stores throughout the United States and Canada.
Upon its full national deployment, 7-Eleven TV is expected to reach an estimated 190 million monthly viewers. Features of the in-store network will include around-the-clock programming with national and local entertainment news and weather, as well as exclusive content fit for convenience shoppers.
Other original content will consist of commercials advertising 7-Eleven`s signature, proprietary brands, in-store and out-of-store brands and special 7-Eleven promotions. Network programming will be divided into multiple day-parts to promote specific items at the time when they are most relevant to customers.
Two LCD high-definition TV monitors with directional audio, which reaches only those consumers positioned in front of monitors, are being installed in each store, with the complete network expected to be operational nationally by the fourth quarter of 2010. Digital Display Networks (www.ddninc.tv) is providing turn-key services, supervising installation, content production and advertising sales.
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