San Mateo, Calif., and New York, NY - October 19, 2009 – Conduit®, the company enabling Web publishers to distribute their offerings directly and indirectly through its global network of publishers, and Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the leading Spanish-language media company in the United States, today announced the launch of the Univision.com Barra (Univision Toolbar), powered by Conduit. This powerful application gives users a simple, personalized conduit to take their favorite Univision.com content with them wherever they browse. It also offers access to social media tools and popular content from across the Web with one click.
“Launching premiere affinity products like the Univision.com Barra enables us to create a direct, always-on connection with our audience,” said Kevin Conroy, president of Univision Interactive Media. “Our new community toolbar is a powerful product that allows us to easily deliver relevant, personalized content to our audience in their browsers and on their desktops.”
“Univision.com has added a powerful, localized retention tool to its Marketing Toolkit for its multi-lingual audience. Through this conduit, community members now have easy access to programming, breaking news and social media updates that will bring them back to Univision.com much more often,” said Adam Boyden, president of Conduit.
Available free of charge, the Univision.com Barra installs in seconds on Internet Explorer, Firefox and Safari on Windows, Linux or Mac and allows users to directly access their favorite Univision.com content, including news, gossip and soccer. Univision.com’s social networking service Mi Página (My Page) can be accessed from the toolbar at the click of a button. In addition, the Univision.com Barra features email notification, weather alerts, access to Web search, as well as radio and videos from top Univision programming and beyond.
Users will automatically receive the latest enhancements, as well as ongoing Univision.com alerts and exclusive offerings. The Univision.com Barra is available for free at http://barra.univision.com.
Conduit enables web publishers to distribute their offerings directly and through its global network of more than 200,000 publishers and their 60 million users. Conduit is the inventor of the SaaS platform that allows web publishers to create and distribute their content and products on a custom community toolbar using all the leading operating systems and Internet browsers including Internet Explorer, Firefox and Safari. The free, powerful Conduit platform has earned the prestigious TRUSTe Trusted Download certification. With the Conduit Open™ initiative, launched in 2009, Conduit is creating new distribution opportunities by simplifying the sharing of content and applications via community toolbars across the World Wide Web. The platform has been adopted by major brands such as Fox News, Habbo, iWin, Major League Baseball, NHL teams, Softonic, TechCrunch, and Travelocity, as well as thousands of small and medium organizations in 120 countries around the globe. If you want to Conduit Your Site, visit: www.conduit.com.
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net