Thursday, October 1, 2009

Social Site Users Depend on Their Networks

Social networking is one of the most important activities—online and offline—among US social network users, based on results of Beresford Research’s “Use of Online Social Networks” white paper.

Among online activities, only e-mail was more popular than social networking. Chatting and even Web browsing ranked lower.

When asked to compare online social networking with several offline activities, social network users only found going out with friends more important. That put social networking ahead of real-life activities such as playing games, reading, watching TV and playing sports.

Beresford reported that posting photos was the top social networking activity, with 81% of respondents taking part, followed by responding to the posts of others and posting their own thoughts or activities. One-quarter linked to a company, product or service on a social network, and, notably, 38% reported clicking on paid advertisements.

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