Monday, October 26, 2009

McCann Launches McCann MIA, New Gateway Hub To Latin America

McCann MIA a new Miami-based company specializing in the Latin American market is being launched by McCann Worldgroup, one of the world's largest marketing communications organizations. The new venture is a center of proprietary research on emerging Latin American trends and their implications, offering cross-discipline communications expertise to marketers interested in entering or developing their business in Latin America.

McCann MIA, headed by General Manager, Martin Ortells, opens with a staff of 20 employees and Latin America responsibility for three multinational accounts, General Motors, MasterCard and Sony Ericsson.

"We are thrilled with this new initiative. It creates a true center of excellence that offers unrivaled consumer and business insights that will help companies succeed in the dynamic Latin American marketplace," said John J. Dooner, CEO McCann Worldgroup.

"McCann MIA is a truly integrated organization that will allow clients the opportunity to engage Latin American consumers in a mutually beneficial relationship with a brand or product," said Luca Lindner, Latin American & Caribbean Regional Director for McCann Worldgroup.

Read full
article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Total Pageviews