Friday, October 30, 2009

Levelup.com Selected as Content Partner for Yahoo! Mexico

LA JOLLA, Calif., Oct. 29 /PRNewswire/ -- Busca Corp. and Yahoo! Mexico
announced today that Levelup.com (www.levelup.com) is providing video game
content to Yahoo! Mexico's front page. As part of the agreement, Yahoo! Mexico
will produce a special Levelup app that users can add to their "My Favorites"
on the Front page. This will provide Yahoo! Mexico users easy access to the
latest news feeds and information from Levelup.com.

"The addition of Levelup.com's content will enrich the Yahoo! Mexico homepage
and provide our users with a direct link to information on anything related to
games- from gaming technology, reviews and news to game previews and videos,"
said Armando Rodriguez, general manager, Yahoo! Hispanic Americas. "Our
association with Levelup.com is also in line with Yahoo!'s Open Strategy,
which seeks to mesh the Yahoo! experience with the best online content and
services."

"This association with Yahoo! Mexico further cements Levelup.com's leadership
in the gaming industry," said Busca Corp President, Ramon Toledo. "We are
confident that this endeavor will provide Busca Corp. and Levelup.com with
further brand recognition and growth in both traffic and ad revenues."

Levelup.com's technology and platform rivals that of their European and U.S.
counterparts and is continually being improved upon. Therefore, Yahoo! users
will benefit from this best-in-class offering available to personalize their
Yahoo! experience. The company now joins the ranks of Facebook and MySpace in
the Yahoo! content offering.

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