Monday, October 26, 2009

Hispanic Online Ad Spend Stays Positive

Hispanic ad spending is down in all media but online and out-of-home, according to Myers Publishing.

The “Jack Myers Media Business Report” put Spanish-language online ad spending up 2% in 2009, while total Hispanic ad spending is forecast to drop 11.2%. A slight rebound is projected for 2010, with 2.3% growth.

Network TV, which accounts for nearly one-half of the Hispanic ad spend, will be down 5.5% for the year.

Myers Publishing predicts Spanish-language advertising will not reach its 2008 peak of $4.25 billion again until 2012, although its share of total US advertising continues to increase.

Read full
article

No comments:

Popular Posts

New York Time

Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo

Total Pageviews