Monday, October 26, 2009

Hispanic Online Ad Spend Stays Positive

Hispanic ad spending is down in all media but online and out-of-home, according to Myers Publishing.

The “Jack Myers Media Business Report” put Spanish-language online ad spending up 2% in 2009, while total Hispanic ad spending is forecast to drop 11.2%. A slight rebound is projected for 2010, with 2.3% growth.

Network TV, which accounts for nearly one-half of the Hispanic ad spend, will be down 5.5% for the year.

Myers Publishing predicts Spanish-language advertising will not reach its 2008 peak of $4.25 billion again until 2012, although its share of total US advertising continues to increase.

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