Tuesday, October 6, 2009

General Mills Invites Creative Home Cooks to Share 'La Receta De Mi Cocina'

MINNEAPOLIS, Oct. 5 /PRNewswire-HISPANIC PR WIRE/ -- Remember those delicious aromas that greeted you whenever you entered abuela's kitchen, as a youngster? Perhaps some of her wonderful traditional recipes have been handed down to you and are now your family's all-time favorites. Or maybe you've created your own version of a favorite Latin American dish. General Mills, one of the world's leading food companies, invites creative Latina cooks to share some of those very special recipes by participating in an exciting new online cooking contest: La Receta De Mi Cocina (My Kitchen's Recipe).

"La Receta De Mi Cocina is a contest that celebrates creativity and tradition in the kitchen," said Ursula Mejia-Melgar, editor of Que Rica Vida, General Mills' popular Spanish-language lifestyle magazine and website. "The winning recipes will not necessarily be complex or time consuming; more likely, they will be modernized versions of much-loved traditional dishes, redesigned for the busy Latina mom who loves to cook. Recipes can range from main courses and side dishes to desserts, with each entry using at least one of Que Rica Vida's 14 priority brands, plus additional ingredients and serving ideas."

The 14 QRV priority brands include Cheerios, Honey Nut Cheerios, Bisquick, Yoplait, Cinnamon Toast Crunch, Green Giant, Hamburger Helper, Pillsbury Toaster Strudel, Nature Valley, Progresso, Tostino's Pizza Rolls, Fiber One, GoGurt and Lucky Charms.

Three grand finalists will be selected at the conclusion of the contest, which ends Jan. 31, 2010. One of the final three will be named Grand Prize Winner by a panel of professionals from General Mills' iconic Betty Crocker Kitchens. The lucky winner will receive a complete dining room makeover including a new dining room table, dining chairs and area rug, plus an elegant set of china and silverware for eight. In addition, the Grand Prize winner will receive a trip to General Mills headquarters in Minneapolis, where they will receive a personal tour of the famous Betty Crocker Kitchens, and its Cocina Hispana, in the company of Executive Chef Adriana Amione. The second and third finalists will each be awarded checks for $500.

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