Friday, October 2, 2009

Brazil Online Advertising Brief

Marketers in Brazil have consistently increased their online advertising in an effort to target the country’s 44.2 million Internet users, a number eMarketer predicts will reach 64.6 million by 2013.

Based on Projeto Inter-Meios 2008 data, IAB Brasil estimates BRL987.1 million ($536.8 million) will be spent on online advertising in 2009, about 30% more than in 2008.

However, sources vary on their estimates of the online ad space for 2009. GroupM comes in at the low end, at $380 million, while PricewaterhouseCoopers (PwC) and ZenithOptimedia come in higher, at $449 million and $456 million, respectively.

There is one common trend among all projections: growth in 2009. Projeto Inter-Meios predicted 18.1% growth over 2008, and GroupM estimated a 15.0% increase. ZenithOptimedia predicted the most dramatic jump, of 95.0% over last year.

While Internet advertising growth outpaces that of nearly all other media for 2009, at 4% it remains a mere fraction of total advertising spending in Brazil. Traditional media dominates, with TV holding on to a solid 60.1% of ad spending in 2009, according to Projeto Inter-Meios.

Read full

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Total Pageviews