Wednesday, October 7, 2009

AXE Power of Leather Contest Offers Latin Rock Band Chance of a Lifetime

CHICAGO, Oct. 6 /PRNewswire-HISPANIC PR WIRE/ -- Rockeros across the country dream of living the rockstar life -- performing in front of screaming fans, on stage with bright lights and at sold-out shows. Now, AXE, the leader in men's grooming, is teaming up with Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the leading Spanish-language media company in the United States, to give one band the chance to play a LIVE set at this year's official Latin GRAMMY(R) After Party on November 5 in Las Vegas.

AXE Instinct, a new leather-scented fragrance inspired by the essence of rock 'n' roll is inviting aspiring bands to enter the Power of Leather Contest by uploading a video performance of an original song at, keyword: AXE. The winning band will rock out in Las Vegas with an all-expense -paid trip for up to five people, tickets to the 10th Annual Latin GRAMMY(R) Awards, and a LIVE performance spot at the official Latin GRAMMY(R) After Party.

Experience the Power of Leather
To Enter:
-- Rock bands with up to five members are invited to upload their videos now through Sunday, October 11 at, keyword: AXE. (Videos should not exceed five minutes in length.)

Judging Process:
-- A panel of judges will review and score all submissions based on the originality, personality, creativity and enthusiasm, amongst other factors, shown in the video.
-- The five (5) finalists who receive the highest scores will be announced on on Monday, October 12.

Finalist Voting:
-- Between Monday, October 12, and Sunday, October 25, fans will have the chance to vote for their favorite bands.

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