Wednesday, September 30, 2009

Online’s Slice of Ad Spending Grows Worldwide

Web ad growth to reach double digits in 2010

Online ad spending forecasts from GroupM put digital spending at 17% of total US ad spending in 2010, up from 15.4% this year and 13.9% in 2008.

The “Interaction 2009” report predicts 4% growth in US online ad spending in 2009, to $22.77 billion. Growth will ramp up to 7% next year. Worldwide, online spending is expected to climb 9% in 2009, returning to double-digit growth in 2010.

The rise in worldwide spending to $58.17 billion this year will mean online takes 13.2% of total ad dollars. GroupM predicts that share will increase to 14.6% in 201.

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