Wednesday, September 30, 2009

Mega TV Signs Multi-market Affiliation Agreements with HDTV Inc.

MIAMI, Sept. 30 /PRNewswire-HISPANIC PR WIRE/ -- Spanish Broadcasting System (SBS) (NASDAQ: SBSA) announced today that Mega TV has signed three multi-market affiliation agreements with HDTV, Inc. in the key markets of Tampa, Florida, Charleston, South Carolina, and Palm Springs, California. With these new affiliates, Mega TV is now in eight markets, reaching more than 3.5 million homes of the Hispanic population.

These new Mega TV affiliates are scheduled to launch during the month of October 2009, and will broadcast Mega TV's critically acclaimed programming including, "Papparazzi TV Sensacional," "Maria Elvira Live!" "Esta Noche Tu Night" with Alexis Valdes and "Los Implicados," among others.

Mega TV will air on WFHD, Channel 36.2 in Tampa, WHDC Channel 40.2 in Charleston, and KLPS, Channel 19.2 in Palm Springs CA.

"Tampa, Charleston and Palm Springs are perfect markets to further build the Mega TV brand," said Cynthia Hudson, EVP/CCO of SBS and the Managing Director of Mega TV. "We have a unique style and take an original approach to Spanish-language content by using renowned talent and fresh formats. Our growing footprint across the country is proof that our original and relevant programming is resonating with US Latinos, and we expect the network to continue its successful track record of ratings on a national level."

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