Tuesday, September 15, 2009

Google Releases News-Reading Service

SAN FRANCISCO — Google, long seen as an enemy by many in the news industry, is making a bold attempt to be seen as a friend with a new service it hopes will make it easier for readers to read newspaper and magazine articles.

On Monday, the company introduced an experimental news hub called Fast Flip that allows users to view news articles from dozens of major publishers and flip through them as quickly as they would the pages of a magazine. Google will place ads around the news articles and share resulting revenue with publishers.

Fast Flip, which is based on Google News, tries to address what Google considers a major problem with news sites: they often are slow to load, and so they turn off many readers. Google, the leader in Web search services and advertising, argues that if reading news online was closer to the experience of scanning through physical newspapers or magazines, people would read more.

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