Monday, September 28, 2009

Degree Men and Soccer United Marketing Enter Long-Term Partnership Inclusive of the Mexican National Team and Major League Soccer Properties

GREENWICH, Conn., Sept. 28 /PRNewswire/ -- Degree Men announced today it has entered into a multi-year partnership with Soccer United Marketing (SUM), the preeminent soccer business company in North America, making Degree Men the Official Antiperspirant/Deodorant of the Mexican National Team (MNT) and Major League Soccer (MLS). The partnership will kick off on Tuesday, September 29 with the Degree Te Reto skills challenge hosted by Felix Fernandez, former star of the national team and co-host of Univision's sports program "Republica Deportiva", and continues with various festivities and on-site activation surrounding the Mexican National Team's tour game on Wednesday, September 30 at the Cotton Bowl in Dallas, TX. Each event will be an exciting opportunity for fans to celebrate the game and let them know that whatever challenge they may be facing, Degree Men won't let them down.

"We are thrilled to be part of this first-ever sponsorship opportunity with Soccer United Marketing. This is a step forward in our efforts to connect more closely with the Hispanic community and provide men the protection they need whether they are enjoying a friendly neighborhood game or simply watching their favorite soccer team from the stands, without having to worry about sweat and odor," said Jay Mathew, Marketing Director, Degree Men. "The Always Take on the Challenge campaign is a truly integrated program that will allow soccer fans nationwide the opportunity to meet their favorite athletes and win tickets to highly coveted soccer games, as well as other great Degree Men branded prizes."

In addition to the partnership with SUM, Degree Men has signed an endorsement deal with Mexican National Team superstar, Andres Guardado. The agreement with Deportivo de La Coruna midfielder Guardado will feature him as the spokesperson for Degree Men.

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