Friday, September 25, 2009

Americans Increase Use of Online and Radio News Sources; Daily Newspaper and Television Use Drops

HOPKINS, Minn., Sept. 24 /PRNewswire/ -- According to a new study, Americans are increasingly turning to online and radio sources for news and information, while relying less on daily newspapers and television. In the second year of a media use and credibility survey conducted by Opinion Research Corporation and sponsored by ARAnet, daily newspaper usage dropped 4.1 percent and television usage dropped 3.6 percent, while radio usage increased 2.9 percent and online usage increased 1.9 percent. Credibility ratings for nearly all types of media rose slightly from a year ago.

The national study of 1,000 adults measured the percentage of news and information Americans receive from various media sources each month. Consumers reported getting 31 percent of their news and information from television, and 19.4 percent from both radio and daily newspapers.

The media use rankings of the survey, conducted by phone September 10-13, 2009, were:
•Television: 31.1 percent (down from 34.7 percent a year ago)
•Daily newspaper: 19.4 percent (down from 23.5 percent)
•Radio: 19.4 percent (up from 16.5 percent)
•Online: 14.6 percent (up from 12.7 percent)
•Weekly community papers: 4.4 percent (down from 5.1 percent)
•Free shopper newspapers: 2.9 percent (up from 2.2 percent)
•Magazines: 2.1 percent (up from 1.6 percent)

The survey also measured media use among specific demographic groups. A trend to watch is the increased use of online sources for news and information among the college educated, Hispanics and people making more than $100,000 per year, compared to the general population. And, of course, the younger the respondent, the more likely they are to rely on online sources.

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