Wednesday, August 26, 2009
PeopleEnEspanol.com Launches New Interactive Tool: 'Cambia Tu Look'
Cambia Tu Look is a free, fun, easy way to try on hundreds of the hottest celebrity hairdos, as well as lip, skin and eye colors - all in an instant. For the ultimate transformations, users can try on the complete hair-and-makeup looks of their favorite American and Latino stars such as Angelina Jolie, Jennifer Lopez, Thalia, Katie Holmes and Maite Peroni, and learn how to the exact glamorous red-carpet looks. PeopleEnEspanol.com worked with leading celebrity beauty experts to provide users with step-by-step tips on how to achieve these sexy, modern celebrity looks.
Users can try out over 100 celebrity hairstyles and experiment with hair, lip and eye colors from more than 100 popular brands, then purchase these favorite beauty items online by clicking through to a retailer.
"PeopleEnEspanol.com is the ultimate Hispanic website for the hottest trends in celebrity fashion and beauty," says Fran Hauser, President, Digital, Time Inc. Style and Entertainment Group. "With Cambia Tu Look we are providing an exciting, engaging experience for women where they can sample with new looks and shop for their favorite beauty brands."
"Beauty and style are defining characteristics for Latinas," says Lucia Ballas-Traynor, publisher, People en Espanol. "They have been following the hottest trends of today's stars but now they can be inspired by creating their own unique looks and styles that differentiate them from mainstream."
The makeover tool was designed and created in partnership with TAAZ, a San Diego-based technology company.
With the holidays around the corner and 2015 coming to a close, I took some time to reflect back on what’s happened in Hispanic digital m...
Over the past decade, the mobile device has evolved from a simple texting and talking device into a hub for everything—music listening, v...
Just a few years ago, Hispanic magazines were hot, with ad pages up, readership climbing and new titles launching to meet the rising dema...
At the recent ANA conference, PepsiCo executive Brad Jakeman lamented that ad agencies are too homogenous and we need more diversity. In ...
Judges awarded authenticity and realism—from brands as diverse as Toyota and Kleenex-- at the Association of National Advertisers' Mu...
According to Opera Mediaworks’ global mobile ad platform, reaching over 1.1 billion consumers each month, and the Mobile Marketing Assoc...
According to Statista , between 2010 and 2014, overall expenditures among America’s top 500 advertisers only increased by 6 percent. Mean...
Facebook has been going hard after marketers' TV budgets, and with some success. Now, it's coming armed with research from Niel...
Who are we talking about when we discuss bicultural Hispanics? Did these people grow up in the U.S.? What age group are they? Typicall...
New York Time
Copyright 2015 ©
Netvision SA and Planet M
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo