Monday, August 10, 2009

Minorities Lead Mobile Content Adoption

Based on data from the Pew Internet & American Life Project, consumption of mobile content shows significant variation among ethnic groups.

According to Pew’s “Wireless Internet Use” report, 32% of all US consumers ages 18 and older have accessed the mobile Internet. Penetration was up 8 percentage points over 2007.

eMarketer estimates 26.3% of mobile phone subscribers will log on to the mobile Web at least once per month in 2009, for a total of 73.7 million mobile Internet users.

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