Thursday, August 27, 2009

DIRECTV Más Launches A Toda Música TV (ATM), An Exclusive Music Video Channel Created For Lovers of Mexican Regional Music Living in the U.S.

EL SEGUNDO, Calif.--(BUSINESS WIRE)--DIRECTV Más™, DIRECTV’s Spanish- and English-language programming service, today launched A Toda Música TV (ATM), an exclusive music video channel created for lovers of regional Mexican music living in the U.S.

The launch event for the channel will be part of the monitorLATINO music conference in Los Angeles at the Pacific Palms Resort where the legendary regional Mexican group, Los Tigres del Norte will serve as “Padrinos” (Godfathers) for the channel. ATM is a music channel that brings the best of the Mexican Regional genre both from Mexico and the U.S. including Norteño, Banda Sinaloense, Duranguense, Sierreño, De tierra Caliente, Balada Grupera, Regional Hip Hop, Mariachi, Tropical and Tex Mex.

“DIRECTV Más is proud to bring A Toda Música TV to our customers; we searched for a long time to bring the absolute best regional Mexican music video channel available in the industry,” said John de Armas, vice president of Más and International. “Now, our customers can exclusively experience quality and highly entertaining regional Mexican content in a very intimate setting with the most popular titles and artists. ATM by far surpasses any other music channel in the marketplace today.”

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1 comment:


I'm glad to see that DirecTV is adding A Toda Música TV to its channel lineup but they still do not have an all-Spanish package like DISH Network. Not only that but their pricing still isn't quite where I'd like to see it. I work for DISH so I'm familiar with their packages and DirecTV's basic Latino package costs more than two of DISH Network's Latino packages combined.

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