Friday, July 31, 2009

Televisa to air Telemundo content on Latam pay TV

MEXICO CITY (Reuters) - Mexican broadcaster Televisa will add content from network Telemundo to its pay channels as it strengthens links with the U.S. No. 2 Spanish-language television company to boost viewership.

Starting this weekend, Televisa will air Telemundo's soap operas and contest shows in Mexico and the rest of Latin America, Jose Baston, president of Televisa's television and content, said on Thursday.

The companies declined to give details on the advertising revenue expected from the venture. Some Telemundo shows are already being aired on one Televisa channel in Mexico.

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