Friday, July 17, 2009

Online Marketing Trends: What You Need to Know

Despite the economic downturn, online marketing remains in growth mode in the industrial sector. Virtually all engineering, technical, manufacturing and industrial professionals use the Internet to search for and locate information - making online marketing the perfect solution for companies interested in reaching this audience.

The fourth annual Industrial Marketing Trends Survey conducted by GlobalSpec shows that 48% of industrial marketers are shifting a greater percentage of their budget online, but less than one-third of industrial marketers are allocating more than 50% of their budget online.

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