Monday, July 13, 2009

Hispanic shoppers more confident in economy

Chicago – Hispanics are more inclined to “live for today because tomorrow is uncertain” – an attitude that translates to and explains the ethnic group’s tendency to spend more on big-ticket items, like home entertainment, than the general market.

This and other insights about current Hispanic consumer trends were shared today during a webinar presented collaboratively by consumer research firm BIGresearch, based here, and Televisa Publishing and Digital, which claims to be the largest Hispanic content producer worldwide.

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