Wednesday, July 15, 2009

Allstate Hits the Soccer Field

Allstate, the insurance sponsor of soccer’s Mexican National Team, is launching a promotion awarding the winner, and a guest, an all-expenses-paid trip to Dallas to watch a ‘Tricolor’ game, on September 30. The winner will be accompanied by Mexican soccer legend Luis Roberto Alves, known to fans as Zague, who is also a former MNT captain.

The multi-channel promotion, where consumers can participate online, on-site at the Allstate booth at Futbol Fiesta in Atlanta and San Diego, and by texting, marks Allstate’s third year as a sponsor of MNT and the company’s involvement with Alves. Last year, for example, consumers participated in a sweepstakes to win a trip for two to Miami for a dinner with Alves. Allstate has built out a dedicated Website to MNT and is doing public relations and community events in conjunction with the team.

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