Friday, July 24, 2009

A $65 Billion Advertising Shift?

Anthea Stratigos is chief executive of Outsell Inc., a media research and advisory outfit she co-founded in 1998. Its most recent annual marketing study predicts $65 billion will be siphoned away from traditional advertising channels in 2009 and spent instead on companies' own Web sites and Internet marketing. Forbes spoke with Stratigos about where the market is going:

Forbes: Even in an age of trillion dollar bailouts, $65 billion is a hefty sum. Can you put this in context?

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