Saturday, March 21, 2009

Batanga Deploys Pluck Integrated Social Media Tools

Mar 20, 2009 Pluck, a subsidiary of Demand Media and a provider of social media capabilities to publishers, brands and retailers, announced that Batanga has implemented the Pluck SiteLife platform to power its social media interactions on its flagship Web site, features a collection of streaming Latin content with exclusive online radio stations, on-demand music videos, lifestyle news and gossip from the Latin entertainment world. The Pluck implementation of the SiteLife platform maintained the dual-language consumer experience present on, ensuring the launch of the new "Batanga Community" and associated social media features would continue to attract and engage a bilingual, bicultural U.S. Hispanic audience.Since implementing Pluck social media tools, Batanga stated that it has experienced encouraging results on their music Web site, with a 38 percent increase in registrations and a 28 percent increase in consumer engagement in the week after launch. Batanga Community members are encouraged to rate songs, become a fan of an artist or radio station, upload photos to public galleries, and write their own album reviews.

"Music enthusiasts are a discerning group, and we are constantly searching for new ways to keep our users engaged and enthusiastic," said Shana M. Fitch, vice president of marketing at Batanga. "After incorporating Pluck's social media capabilities on, we immediately saw a spike in registrations to the Batanga Community and an obvious increase in the level of audience engagement. Pluck features enable Batanga's users to not only discover great music but share their musical opinions, and this plays an essential role in enhancing the complete online music experience we provide."

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