Yahoo and Telemundo have agreed to shut down the two-year old co-branded site Yahoo Telemundo by the end of 2008, as each company will essentially launch their own Spanish-language portal next year.On Jan. 1 Telemundo will roll out the stand alone property Telemundo.com, which will feature a mix of programming information, original content, and outlets for user commentary/participation.
The NBC Universal-owned company had tapped Yahoo rival Microsoft to promote the new site via prominent placement on its MSN Latino portal—though unlike the previous deal, the new site will not be co-branded. Microsoft will also provide video and ad serving technology for the site.Meanwhile, also starting next year Yahoo will rebrand it U.S. Hispanic and Latin America-aimed portal as Yahoo en Español.
The new version of site will be designed to emulate the overall Yahoo model – aggregating content from multiple partners across various categories, while also serving as a platform for basic Web services like email and instant messaging.
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