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Wednesday, November 19, 2008

ContextWeb Launches New Spanish-Language Contextual Targeting

NEW YORK, NY, Nov 19, 2008 (MARKET WIRE via COMTEX) -- ContextWeb, Inc., a leading contextual advertising company and operator of the ADSDAQ Exchange, today announced that it has developed and implemented the ability to target Spanish speakers through its category and keyword targeting technology. With the ability to serve marketers that want to reach Spanish speakers on Spanish-language sites or audiences on English-based sites that attract large Hispanic audiences, this is the ADSDAQ Exchange's first targeting beyond English.

To run the new operation ContextWeb has hired Time Warner's Joe Kutchera as Director of Spanish-Language Markets.

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