In February 2008 the average Hispanic-American over the age of 11 spent more time online than watching television, according to the Terra Networks-sponsored "Hispanic Syndicated Study," conducted by comScore Media Metrix.
"In general, online Hispanics—independent of their language preferences and acculturation levels—are heavily engaged in technology," wrote the report's authors. Every day, more than half (56%) of Hispanic-Americans surveyed said they spent at least an hour online, which was slightly more than the 50% who spent an hour or more watching TV.
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LatinVision Finance News
Thursday, May 15, 2008
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