Generational Communications 2008 - A must attend Conference

The Millennials, or Generation Y, born between 1976 and 2001, represent the largest generation since the Baby Boomers. Almost all of them own a computer, cell phone, and use instant messaging and social networks every day. They rely on their friends for everything in terms of what influences their buying behavior. The Baby Boomers, born between 1945 and 1964, will start to retire in 2011. Boomers spend money and consume products very differently from later generations. Organizations who understand the Boomer's changing needs have a large but challenging opportunity in front of them. We will explore case studies from leading companies who have successfully segmented their communications according to generation.

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