The use of e-mail and Web ads in direct marketing by U.S. financial services companies is projected to grow by 22.5% and 17.8%, respectively, between 2007 and 2012, according to a report from the Direct Marketing Association. The two segments are expected to help fuel an increase in the sector's revenue from direct marketing from $178.8 billion in 2007 to $286.2 billion in 2012, the report found.
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